My case study

 The Conjuring (Director: James Wan) 

Target audience: 

For the movie The Conjuring the target audience will be in the age range of 15-24. The way the movie is present and marketed to the audience it will gravitate to the target audience attention because of the mysterious presentation in the trailer making them want to see more. This film will also appeal to both male and female because in this film it is representing a family with both genders present. It will also target any audience that is fans of the Warren family which the movie is base off a case they once did in the past. This film does represent a violent and supernatural event but is entertaining to audience who are interested in demographic images or events.  

dannimccart Follow. “The Conjuring- Poster Analysis.” SlideShare, 2 July 2015, www.slideshare.net/mobile/dannimccart/the-conjuring-poster-analysis.

Production: 

The production companies James Wan worked with are New Line Cinema, The Safran Company, and Evergreen Media Group. The had a budget of $20 million and gross over 319 million dollars against its budget. The production was design by one person by the name of Julie Berghoff who is known for production designer for serval other films such as The Conjuring 2, The last Witch Hunter, Saw, Dead Silence, etc. There was two production managers Chris Bromley the unit production manager and Jason Leib the post- production supervisor.   

Https://M.imdb.com/Tiyle/tt1457767/ .

Marketing:  

This film made nearly $100 million worldwide and was first released 19th of July 2013. They first promoted their movie on face book with an image with the characters of Ed and Larrain Warren in 2012. They later released a teaser trailer in New York Comic con 2012. The “base on a true story” played a large part in marketing the film and adding wonders to what the film is about. There was plenty of promoting on social media platforms such as Twitter and Facebook which they were posting posters and film clips. 

dannimccart Follow. “The Conjuring- Poster Analysis.” SlideShare, 2 July 2015, www.slideshare.net/mobile/dannimccart/the-conjuring-poster-analysis. 

  

Distribution: 

The Conjuring was distributed by the Waner bros. Pictures